Logo Design Questionnaire

Name

Part 1: Your Company

What is your company name?

Please describe your business – in as much detail as you’d like!

What motivated you to start your company?

Who are your competitors/similar companies?

What sets your company apart from similar companies?

What are your long-term goals? Where do you see your company in 5, 10, — years?

If you had to describe your business in one word, what would it be and why?

What are your company’s values and/or mission statement?

Do you have a slogan? Would you want it incorporated into your logo?

What are 3+ keywords or catchphrases you would use to describe your company to someone who isn’t familiar with it?

What do you want your logo to accomplish?

What 3 attributes do you want your target audience to think of when they look at your logo?

You would describe your brand as more…

Traditional

Modern

What colours do you think of when you think about your company and/or vision?

Who is your primary target audience?

What is your target age group?

Is your target audience mainly male or female?

If your target audience were to describe your company in one word, what would it be and why?

Where will the logo mainly be used?

Web

Both approximately equally

Are there any restrictions to consider when designing the logo?

Is there anything that MUST be included, such as brand elements, words, or icons? Or anything you would really like to see included?

Looking at similar companies, which logos do you think work, and why?

Are there any logos you think DON’T work, and why?

In your opinion, what defines a successful logo?

What is your budget?

Do you want to add anything else not already covered?